An Email Approach To Build Your Brand With AdKaddys Cameron Cegala

An Email Approach To Build Your Brand With AdKaddys Cameron Cegala Is your email inbox out of control? Are you always clicking delete, spam, or unsubscribe? Brands and marketers need to minimize makeshift marketing to improve open rates, engagement, and relationships with subscribers and customers.   Today’s guest is Cameron Cegala, co-founder and Chief Operating Officer (COO) of AdKaddy. Cameron describes how AdKaddy, a startup experiencing significant growth on a small budget, stays organized. Some of the highlights of the show include: Mergers, Acquisitions, and Entrepreneurship: Hyper-focused to multi-functions AdKaddy: Addresses interruption caused by abundant advertising Why not unsubscribe? Fear of missing out (FOMO) and love for brands Control communication process by conveniently receiving messages  Ã‚   Content vs. Context: Shoppers want coupons, others want brand’s backstory AdKaddy: Organizes everything by brand and automatically sorts related emails State of Mind: Discovery process of feeding people ads is interruptive Email Marketing: Broken model and better ways to communicate with customers Connecting Consumers and Brands: Sweepstakes, earned media, Facebook ads Getting Started on a Small Budget: Be thoughtful about where to put dollars Google Drive, Trello, Slack: Leverage tools and strengths to stay on task   Advice for Entrepreneurs: Be comfortable feeling out of your league; and learn from others Links: AdKaddy AMP 141: A Marketing Rebellion: Why The Most Human Company Wins With Mark Schaefer Author of Marketing Rebellion   Google Drive Trello Slack Write a review on iTunes, and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Cameron Cegala: â€Å"I have this really big passion for brands and for consumers and how they connect.† â€Å"AdKaddy was born out of this really simple frustration of the overabundance of marketing emailsconsumers receive on a daily basis.† â€Å"We want to receive these communications in a way that’s convenient to us; a way that we can control the process.† â€Å"The personal inbox is absolutely the most valuable real estate that a marketer has.†